The recent rising demand for real estate social media content means you might need to make for better services. As real estate social media marketing is beyond posting images and videos online, anticipating the need for new content types and how they come into play is what your business should do.
Forewords
In real estate marketing, social media is a goldmine that has various lucrative benefits to enjoy. First, it’s about building an online brand presence and reputation. Second, it’s the fastening of the home selling process where realtors can generate leads and interests within online audiences. Last but never least, it brings engagement with online audiences, building trust and loyalty.
That is why your real estate photography company must offer more types of social media content for real estate agents. By doing so, photo companies can diversify their marketing offerings, meet the content demand for real estate social media marketing activities and satisfy their clients even better. To do so, you can follow our suggestions here.
Revisiting real estate social media marketing trends
Social media marketing fads come and go! That’s why you should stick to the trends to best shape your marketing activities as a marketer and design your offerings as a media service provider. So what are they now?
Trend 1. Short videos
Real estate marketing videos, made for website listing, can be up to 3 minutes long. On social media (except YouTube), however, people have a much shorter attention span. That’s why an effective video should be much shorter, from 15 seconds to a maximum of 1 minute.
Trend 2. Vertical videos
They are videos made in vertical format (9:16 aspect ratio), often with fast-paced transition effects, and uplifting music. Since social media users are mostly on smartphones and hold the devices vertically, this video type is indeed one of the most mobile-friendly, social-media-friendly content for real estate agents. Four platforms hosting this video type are Tiktok, Instagram (Reels), Facebook, and YouTube (Short).
Trend 3. Ephemeral content
Ephemeral content lasts for a very short time, typically 24 hours or up to a few days. On Facebook and Instagram, it’s the stories with a wide range of direct engagement features (including Q&A, reply, reaction, and poll). On LinkedIn, it’s multiple-choice questions you can ask, ending in a couple of days.
The two other trends are ‘Influencer marketing’ and ‘Brand’s online community building’. While playing important roles in fostering business and band on social media, they perhaps have less direct impacts on how you design your real estate social media content package for agents. Still, you can benefit from them should your company has already invested in social media marketing.
How to design real estate social media content packages that stick
As you have observed, short and vertical videos are gaining serious traction as a new form of social media property presentations. Ephemeral content, likewise, is being increasingly used. As a result of the aforementioned social media trends and factors such as sizing guidelines, you can twist your video services for more. So how do you do that? The answer is via offering new video types with different editing approaches.
Tactic 1. Shortening video duration
On top of our usual stunning drone or walkthrough videos, you can offer a teaser (from 15 secs to a maximum of 60 secs) as an add-on. Teasers are a perfect option to highlight the best home’s features while being short and appealing enough to engage with social media audiences. With a real estate video editing company like Esoft, you can easily order a teaser for your extended video at a fraction of the cost and time.
Tactic 2. Offering 9:16 real estate reels videos
Many agents have been actively using real estate Instagram Reels or Tiktok videos to promote their business, and listings online. There are three types of vertical (9:16) real estate videos you can sell to agents. The first is slideshows, made from still images and no video-shooting efforts. The second is based entirely on portrait-shot video footage. The last is a combination of both, of course.
Tactic 3. Offering 1:1 videos
Be there and be “square”. Did you know that Twitter prefers 1:1 videos to other ratios for the optimal watching experience? Facebook and LinkedIn name square videos as one of the most workable formats. Meanwhile, on Instagram, square videos make a consistent display between the profile grid and feed. Therefore, cropping real estate videos with a 1:1 aspect ratio is a considerable approach to offering social-media-friendly content.
Tactic 4. Offering slideshow videos
If realtor clients can’t afford to order video services, you can always upsell your photography with an appealing slideshow. With zero extra effort shooting videos from you, a professional video editing provider like Esoft can make a slideshow of best-looking property images and dynamic music. Slideshows will have all possible aspect ratios that suit your preference-horizontal, square, or vertical.
Tactic 5. Offering 9:16 images
This is how real estate photography businesses can tap into the arena of ‘ephemeral content’. 9:16 or vertical images are excellent input for Facebook and Instagram Stories because of their “mobile-friendly” attribute. By providing premade or real estate social media templates of stories or posts, you can help your clients drive engagement and frequent brand interaction. To do that simply, select one vertical photo and decorate it with some texts of property info or a catchline as a Story cover. Your clients might not be aware they need this but the latent demand is there for you to build and capitalize on. More importantly, you can offer vertical photos just by selectively cropping your 3:2 photos.
Tactic 6. Offering 1:1 images as content for real estate social media posts
This is such an underrated photo aspect ratio. Did you know that Instagram and LinkedIn recommend using square photos for paid posts for the best advertising performance regarding conversions and click-throughs? Posting square images on Instagram is a future-proof tactic as it helps achieve a consistent display between the feed and the grid (profile page).
Vertical videos: a must-have element in your real estate social media marketing packages
While both square and vertical videos are amazing content on social media, vertical videos have unique advantages. As a company owner, you should seriously consider offering it now or being left behind with the competition.
Reason 1. There has been a consistently soaring demand
More and more estate agents are using reels to gain exposure for their brands. In a report by The Close, 80% of agents said they would use socials to build and grow their online presence. Realtors such as Petertorkan have made realtors think about this vertical property presentation seriously, thanks to the massive views he earned with Reels. For many, it’s a new way to embrace social media, and approach the online audience base who hold their phones mostly.
Reason 2. You can make more revenue from almost no production costs
The sweet thing about Reels (vertical videos) is that you can offer them as a nice add-on to your service with no production costs. Just with still photos or video footage (if your clients order videos) and a fraction of the editing cost, suppliers like Esoft can help create a slideshow video or a video, or a combination of both. Dynamic, fast, they are made to impress.
Reason 3: Real estate reels are powerful to reach non-following audiences
Did you know that Reels videos not only show to followers but also non-followers through Explore Tab or Reels Tab? That means posting reels are more impactful and effective in generating views and impressions than posting a normal video on your Ig feed.
Reason 4: You can gain a competitive edge
Since this is such a new thing, isn’t it great to strike when the iron is still hot? If you offer real estate reels for agents, you can enjoy the first-mover advantages. On top of that, such competitive and innovative offerings make your business more attractive to work with.
Most appealing visual content for real estate social media marketing
Real estate vertical videos are one of many types of content you can bundle into your packages. Here are some other types that clients at Esoft love.
Content 1. Virtual dusk photos
Virtual Dusk or Virtual Twilight is the digitally-made dusk version of a Day photo. As an economical alternative to actual twilight photography, it offers various benefits including showing the difference of the same property through different points of time. That can be used as an appealing social media idea to build the emotional connection of buyers to the property.
Content 2. Virtual staging or other 3D photos
Help realtors sell the intangible!! Virtual staging photos are a type of 3D presentation showing a vacant home in its desired interior settings. Since it’s a virtually made presentation, it often entices and helps online buyers imagine what their life could be when living in the property. More importantly, the before-after effect is the winning point here.
Content 3. Virtual timelapse video – made from only one photo
Wondering if you can offer an enticing video based on one single image? Wonder no further. Virtual Timelapse is the right solution for you. It offers agents and buyers a cinematic viewing experience with moving shadows and skies. And it’s a great input for a sexy reel video too.
Conclusion
There you have it, the ultimate ideas to design an effective, engaging real social media content package. In short, it’s time to mix up your offerings with some new elements. That way, you can help real estate agents fuel their social media marketing plan with posts that are loved.
